Goals, how to set achievable goals as a Shop Owner

Shop Owner Coach™

Goal setting can be a lot of fun once you are comfortable and practiced in the art and the science of it

You will get more accomplished, hit higher highs and have a greater sense of satisfaction when you embrace, understand and practice the process. Setting goals can be daunting for some, easy for others and for some people, just a new challenge to overcome.  Some people, like myself, dont know how to set realistic goals, and tend to aim too low, or too high, which can lead to more problems! (That was me years ago 🙂 

The simplest description of a goal is this; a task with a deadline attached to it. Do you want to increase your car count or average repair order? Determine what level you are currently at, set the amount you want to increase it by, write it down and then put a deadline on it. You will want to then ask yourself, what process(s) will I need to improve to achieve the number I just wrote down?  

The author of Atomic Habits, James Clear says ” You don’t rise to the level of your goals, you fall to the level of your processes”. So focus on the processes to help you achieve your goals.

Denis Waitley and Remi Witt said  “Your goal should be just out of reach, but not out of sight.” 

At Shop Owner Coach we work with our customers to determine the areas of focus  that are important to them, help them set goals and point them in the direction to achive that goal. We also advocate the S.M.A.R.T. process. To give yourself a good shot at ahieving a goal, you should write it out to incorporate these elements. It must be:




Relevant and 


Fit any written goal into this acrostic and you will be well on your way achieving your dreams.

If you would like a copy of our S.M.A.R.T. goal setting worksheet click here.