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Years ago, after fish were caught, they would get packed into ice-filled barrels and then taken to market. If a would-be shopper pulled his six-shooter, he would be guaranteed to hit a fish. It was just that easy!  The same can be said for business growth in the post-COVID years. A healthy and sustainable benchmark […]

El Jefe; Big Kahuna; Mister Big; Chief; Skipper; Top Dog. These are just a few slang terms you may be called as boss. Of course, there may be OTHER things you’re called, and depending on the setting and context, a slang nickname might be endearing – sometimes, not so much.  Either way, the boss is who

As we start 2023 fresh and look ahead, it seems like the year’s end is a long way off. In reality, once we hit the end of February, we’ve already eclipsed 16% of the year. Time moves at a rapid pace and the goal for this month’s article is to have you make the most

The auto repair business is filled with talented, gifted and generous individuals who day-in-day-out give their blood, sweat, tears and hard-earned cash to make their part of the aftermarket a much better place. You’ll find service center counters and bays, the aisles of parts stores, warehouses and delivery drivers filled with dedicated and caring individuals

If you can recall, there was some serious talent taken in the first round of the 2018 NFL draft. Baker Mayfield went #1 to Cleveland and Sam Darnold went #3 to the Jets. Then, with pick #7 the Buffalo Bills selected Josh Allen. Many “expert” pundits quickly decided that the Bills had wasted a pick!

All money is green and spends the same, of course, but sometimes the work to add additional sales to a single work order…well, let’s just say the juice isn’t always worth the squeeze.  You may have experience with a customer who wants you to “sharpen your pencil,” alluding to a part’s price he has seen

When you’re looking for business, new customer campaigns abound. Mailers, AdWords, pay-per-click, pop-up ads and referral programs are just a few ways you can spend your marketing dollars. In August, I addressed five great ways to make your marketing stand out. This month’s focus is about retaining that new customer.  Your marketing strategy is to

Marketing Guru Seth Godin states “Marketing is no longer about the stuff that you make, but about the stories you tell.” Storytelling is one of society’s oldest art forms, and is the method of sharing our experiences, culture and what we’ve learned sometimes firsthand and, in many cases, secondhand. Every tribe, community and clan has

On any given Sunday in the fall, you will find sports fans gathered around the TV watching their favorite football teams match up on the gridiron. Obviously, the outcome of the game is measured by the score, which is bound by the time limits of the game. Along with the score, a few of the

In 2010, my mom had taken a trip to visit us in Houston for Christmas. We took her to Midnight Mass and, for some reason, my sister and I got the giggles. There we were in a packed church, attempting to be reverent and for some reason I couldn’t stop chuckling. My wife handed me