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Author name: smp-shopownercoach

A close-up of a dictionary page highlighting the word "Communicate" in bold, with surrounding text slightly blurred, emphasizing the concept of exchanging information.

Good Communication with Automotive Shop Customers Is a Two-Way Conversation

Ever wonder what a failure to communicate might look like – or mean to – your shop? Picture this scenario: A customer drops his car off at a shop, explaining to the service advisor that the A/C isn’t functioning and there are lights on the instrument panel. He’s not sure exactly what’s going on, but

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A set of five antique metal keys on a keyring with the bold red text "5 Keys to Success" overlaid, symbolizing essential principles for achieving success.

Don’t Underestimate Service Advisors’ Impact On Shop Success

You probably didn’t wake up today and say, “Hey, let’s have a mediocre day!” However, even with the most optimistic outlook, an untrained or improperly motivated staff can quickly turn a great day into a mediocre one.  Your service advisor is your shop’s “front man,” but a poorly trained staff member who doesn’t know the

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